Must-Observe Trends In Small Business Online Marketing

After the many updates launched by Google, most local entrepreneurs have already lost hope in their promotional techniques through the internet. Although conditions may be rough at the moment, your small business online marketing can still thrive provided that you know the right steps to take.

In connection to this, it is a must that you are updated of what is going on in your niche and in the cyberspace. This is because change is constant and learning how to adapt to it can keep your products or services in the limelight.

The first thing to embrace these days is that more videos are in and lengthy text is out when it comes to creating web content. Should you need to compose, perhaps, a long blog, ensure the presence of a couple of videos inserted in the paragraphs. In addition to being able to join the trend, it provides a cost-effective way for you to do small business online marketing. Videos are times as far as easy communication with potential clients is concerned. And so, there is extra time left for you to invest in profit-generating activities.

Next in line is the use of mobile phones. Being able to connect with your potential clients is a great edge over your competitors. It is similar to internet advertising with a touch of the typical call-to-action phrases which will encourage people to try your brand. A more costly type of promotion through mobile devices is sending of text or voice messages. Although it is said effective, a great number of recipients find it irritating.

For a desirable local online marketing method, you can join the campaign of providing consumers helpful product or service reviews. In fact, this is how many big and small companies these days monitor how their products and services fair in the market. Providing good reviews can also help you project an image of authority in the niche where you belong.

Moving forward, here is a quite obvious method – joining the social media bandwagon. Besides Facebook and Twitter, there are other social websites that are gaining popularity these days. Be keen to observe the most talked about topics among your target audience. Should you find anything related to your product or service offer discounts or packages using your social media accounts.

Computations done in the cloud is another trend that entices potential customers. This allows them to see beforehand possible the total costs of purchasing your products or subscribing to your services. This allows them to prepare for the payment. More than that, it is also beneficial for entrepreneurs like you when it comes to easy and reliable way for you to store data.

Lastly, include in your small business online marketing strategies the provision for easy payments. Customers are generally looking for the quickest method for them to do payments especially if they are very busy. Besides enabling your website for credit card payments, PayPal and Google Wallet are two of the famous options which entrepreneurs utilize nowadays.

Barrier Busters of the Top 6 Most Common Misperceptions of Mobile Small Business Apps

The trends are very telling – mobile small business apps is the smart way to reach your audience.

The latest research shows that the primary reason small business continues to place traditional advertising such as their annual yellow page listing is because everyone else does.

With the sharp downward trends of traditional advertising it’s time to go where your audience already is. Let’s examine closer where you can improve a much higher promotional ROI with your mobile apps for small business investment.

First Steps Toward Mobile Apps for Small Business

1. Know your current ROI.

What is your yellow pages (or other print) actual ROI?

How many new customers came to you through your print listing?

What was their average purchase amount?

Does your incremental sales margins cover the cost of your print ad?

2. Start small. Take just say 10-15% of what you are already spending and pilot some of the mobile small business apps.

3. Leverage both. For example, use your yellow page listing to include a promotion that drives traffic to free Facebook business page such as opting in for a discount coupon.

The Most Commonly Perceived Barriers for Mobile Small Business Apps

Anything new and different always has initial barriers.

Let’s explore whether they are fact or fiction so that you can decide if this exciting and fast growing medium is right to consider for your business.

We’ll start with the most common perceptions.

  • Time – Overwhelmed business owners have little time to research new technology for mobile small business apps and consumer tastes.

Fact- Customizable templates offer turnkey solutions for even the most non-technical business owner.

  • Cost – Normal development costs for mobile apps can be costly. Typically $4,000 to $15,000. Don’t forget multiple technology formats and future software changes create additional costs.

Fact – Affordable options are now available for the smallest promotional budget.

  • Branding and Customization – Mobile app templates don’t allow me to express my unique brand, benefits and features for my business.

Fact – Menu driven templates allow you to choose which small business apps functions will engage your target audience the most. You can even choose your own logo, color, look and feel that mirrors your web site and print collateral. This custom menu approach saves you thousands of development dollars.

  • Technology – How could I ever keep up to be sure my mobile small business apps can be viewed on Android, Apple iOS, Blackberry and Windows smartphones. How about all the different tablets?

Fact – Exciting cloud based solutions mean all that back office technology stuff is done for you so your business apps are always easily accessible to your customers, no matter what device is in their hand. More importantly your information is secure.

  • ROI Tracking and Control – How do I keep up with a repeatable tracking system for my mobile apps?

Fact – You select the measurable traffic and customer conversion indicators you want to track and the system does it for you. Once you decide what you want you can maintain your system in less than 15 minutes a day.

  • Type of Business – My business isn’t about connecting with local mobile shoppers like restaurants and Realtors. I don’t see how mobile business apps would work for me.

Fact – If you have a product or service that provides additional value to help people with solutions they need there are mobile business apps waiting for you to connect to. Because of the widespread use of smart phones across all demographic groups (1 billion by 2016 globally!) every business has a sizable audience to reach.

Think outside your local market. With mobile apps it’s time to consider regional, national and even a global reach.

While this article emphasized smart phones don’t forget to include tablet users, another exploding mobile platform many small to mid-size businesses are not effectively connecting with.

With a world gone mobile the time is now to rid all the barriers in helping your mobile small business apps connect with growing your business.

Social Media and Small Business in 2014

Social Media and Small Business in 2014 have a vital relation with each other because social media gives the opportunity to the small businesses to play on the same play ground aside with large brands and organizations. In 2014 it will be a fact that most of the 2013 trends will tend to keep increasing and some will fall but the truth that only matter is about the communication between business and the customers. How you communicate and build relations and trust with the customers will decide which way your business will go.

Businesses are built on the content these days and content play the most important role in success of your business. So there are some trends you should be aware of:

It is quite evident that now mobile are going to go main stream and are going to play a role of most important communicating playground. Now days almost every website is switching to mobile site so it is very important for your business to make the switch to mobile site. It should be your top priority to build responsive design and think how people are going to interact with your business on mobile phone. You should have mobile apps, emails and SMS that the customer could interact on his mobile phone.

Niche sites are going to play an important role in communicating with your customers because now days it is very difficult to get found in the presence of Face book, Google+ and twitter. These sites will get you in front of the customers because of the high target by the customers and these are the best and affordable.

Social Media and Small Business organization relationship is very important and blogs will always outrun every other way of generating business. To generate new business leads you should create better content on regular basis and try to attract more and more traffic to your website. Blogs are also known as the pros of the small business promotions and if don’t have one you should go and start one.

You should communicate and interact with your customers and potential buyers by creating value able and better content because now days spasms could get in your way and can create a little bit of setback for your business.

Social Media and Small Business relationship depends upon success of your business if you are not successful than it means you are not interacting with customers in an appropriate manner. You should try to be friends with every person that like or comment on your post even if he is your competitor because it is your success that your enemies are admiring you and success always leads to more success.

Promoting your business on social media is two way things as if you want your content and product to be promoted by someone else you have to promote their products as well. So try to find potential influential people that can promote your product and you promote their products. It will do you better than the other party.

Create interesting and best content that a customer can’t resist and you get more and more response. You should be socially active and try to reply to every comment that a user is making and try to remove if there is any doubt in his mind. This year is going to be an exciting year and try to remain at the top of the game by using the new trends of the social media.