3 Benefits of Hiring a Small Business Social Media Manager – Bottom Line, More Leads!

As a small business owner, it is important to establish an online presence to connect with the online consumer. This is what social media marketing is all about. Social media is a revolution as far as business interactions are concerned. In today’s world, brands are built and torn apart on social platforms. Because of this, you would do well as a business owner to make sure you use the available platforms to grow your brand and your reputation. Unless you fall in the lesser percentage, it is very likely that you are one of those business owners who can’t keep up with technology and media advancements.

Yes, you may know how to transform an idea into a million bucks but you don’t know the first thing about LinkedIn or Twitter. How do you make use of social marketing when you are lacking in expertise in the said field? Simple, hire a social media manager.

A social media manager is a professional who is skilled in taking care of the communication and marketing aspects of your business. In basic terms, this is the person who gets in touch with the consumer on your behalf on the social platforms. There are various reasons why hiring a small business social media manager is a good idea.

In this article we will outline 3 reasons;

1. Social marketing platforms are constantly changing. What may have worked last year will not necessarily work this year, even last month. As a business owner, you may not have the time, energy or knowledge to keep up with changing trends. Because they do change often! It is the job of the SM manager to keep up with these trends for the sake of your business.

Remember, if you ignore current trends you run the risk of being irrelevant and losing your clients/customers to your competitors. If there’s one thing that’s certain about the online consumer, it’s their erratic and impatient nature. They are not willing to waste too much time on a brand that does not seem to care about its online image and presence.

2. As a business owner, you may already know how important it is to have an online presence. You have definitely heard this before. However, you may not know how to get the right audience for your brand.

For instance, if you sell products targeted at older people, you want to make sure that you reach out to them and not anyone else. It is one thing to have an audience and it is another to have the right audience. Your social media manager will help you identify avenues that will lead your brand to the right audience.

3. SM managers are also able to monitor the progress made through digital campaigns. If you embark on a marketing campaign, it is important to track any milestones reached by the campaign. Otherwise, you run the risk of investing too much in a campaign that yields nothing. The best person to keep tabs on the digital campaign is your SM manager. They will also recommend new ways to do things if the current methods are not achieving the intended goals.

Instead of worrying that you don’t know how to take advantage of social media, hire someone who does and watch your business grow.

Setting Up Shop – Starting a Small Business

Making the decision to set up shop as a new small business can be one of the most exhilarating, and yet also one of the most challenging for most people to make. Here are three suggestions to reduce some of the challenge associated with starting a new business venture:

  1. Choose businesses with lasting demand, whenever possible
  2. A new business based on a short-term fad can work for a little while. However, a lasting business should be based on trends which are more likely to be continuous, since fads will come and go. Even if the demand should change, a business based on an ongoing trends will be able to adapt more easily than one which is based upon only temporary events. Carefully consider customer characteristics (demographics, psychographics, etc.) to improve the selection of a business which has customers with lasting demand(s) for the products and services that you offer.

  3. Choose businesses in superior locations
  4. Some geographic areas will naturally be better locations for target customer markets. All else being equal, customers tend to prefer closer locations to those which are far away, unless your product or service is capable of being provided remotely, at little or no cost. Locating near customers who have established patterns of buying from your type of business is ideal, and most likely to result in better business results overall. Look for indicators (new housing developments, apartment complexes, etc.) which will closely match the target customer characteristics, and market segments you seek to win over.

  5. Choose businesses which are in high-growth industries
  6. All things considered, it is best to pick a business in an industry which is experiencing high growth, as it is much better to get some of an available market, as opposed to having complete dominance of a market where there are nearly no customers left to serve profitably. Entering high-growth markets can also lead to profitably specializing in sub-segments of that market, as your firm develops more expertise. However, also realize that every industry eventually experiences a slowdown as well, so be certain your business plan includes preparation for surviving the inevitable slowdown, once it does occur. Your business should be somewhat diversified by then, to reduce your risks of depending entirely on one market.

In summary, it is best to choose a business based on lasting trends, which is in a superior location, and which is in a high-growth industry. By doing so, you maximize the odds that your business will succeed, and last well into the future.

Copyright 2010, by Marc Mays

What is Useful About Small Business Accounting

Most of the difficulties of a company come from poor management or accounting. Paradoxically, it is to this area that entrepreneurs provide the least effort. Indeed, entrepreneurs who lack training in business management prefer to spend their time on more exciting activities: selling, customer care, communication, products (which is understandable). That is why we suggest a few tips to follow for a successful small business accounting.

The key to Small business accounting does not only have to do with numbers

I put this point first, since it is most important. Accounting is not an end in itself but a tool.

It is true that most of it has to do with keeping track of what comes in and what goes out of the business. However, if you look closer at the information small business accounting gives you, you should be able to see trends in sales and expenses for example. When you focus on the long term trends, accounting becomes more useful and interesting. It tells you what happens every day, it highlights the problems, but it can also help you to solve those problems. You can make small business accounting if you only changed the way you look at it.

Routine practices for a regular and consistent small business accounting

The secret is to get used to performing accounting tasks and making them part of your daily or weekly routine. For instance, you may see that it makes it easier to choose a day during the week to perform a task. You can write checks and make deposits on Mondays. You can also decide to call your debtors on Tuesday. By doing this, you will be able to keep an eye on your finances without feeling like you are doing it.

Examples of small business accounting tasks to perform regularly:

Verify what your fixed costs will be for that month and anticipate for the following. Pay attention to what you spend this and the last month. Make sure you verify all credit card payments. Keep track of accounts receivables. Remember to send the invoices to the customers. Ask your accountant to verify the work you do. Keep track of cash flow trends, etc.